Monument Sign Redesign

Original: I spotted this monument sign the other day. The font used for the original design is very poor. Aside from the “W” being an upside down “M”, the thick and thin strokes are random and out of place, thereby making the letters unnecessarily difficult to read. Note the boldness of the “T” and “I” which draws your eyes to those letters before reading the

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Which side is thick and which is thin?

Ever wonder why the traditional roman letter is always thick on a particular side and why it matters? The natural rhythm is disturbed when the thick stroke of the letters doesn’t lean in the same direction. Today, you see a lot of new fonts breaking this rule, presumably on purpose to create an amateur, “primitive” style.

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The power of a font

Demonstrating the power that fonts and color have on the viewer. Pause for a moment to consider how each of these make you feel when you glance at them.

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Design makeover 1

Original: This design isn’t doing the owner any favors. The graphic takes up the bulk of the space and yet it’s not immediately clear what it is. (An angry looking cloud isn’t going to make a positive impression on people.) The lettering is hard to read due to the font and the decision to put it on an arc. Outlining this shade of green with

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