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Layout & Design Fundamentals

Instructor: Chuck Davis
Duration: 10 Weeks

Why does one design attract your eye more than another? You might say that one is more pleasing to look at. The reasons behind why designs attract our eye must be understood. In order to become proficient designers, we must understand why something attracts the eye or repels it, otherwise we are simply designing by chance.

That is the main purpose of this course. By the end of the Layout Fundamentals course, you’ll understand definitively why some designs work while others fail and you’ll be better equipped to communicate with the client. This a 10 week course with assignments and quizes following each lesson.

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Lessons

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Lessons in this course

1

Negative Space

The bullseye effect and how to draw the eye in using negative space. Avoiding of negative space traps and grouping elements together to create one cohesive idea.

6

Using Clipart & Photos

Proper placement of clipart and photos is discussed. How to prevent a a graphic from dominating the design. Putting text over photos.

2

Prioritizing Copy

Choosing the main idea of the message and directing the eye to read the message in the correct order. Examples of poor priority are given. Learn the 4 factors of text that directly affect priority.

7

Choosing & Using Color

A discussion of how color affects the layout and priority. How to choose the correct colors. Color schemes that work and don't. How to discuss color choices with the client.

3

Choosing The Correct Font

How to choose the correct font for the project. How to narrow down possible fonts to make a decision. Categorizing your fonts. How style effects priority of your message. How to discuss color choices with the client.

8

Breaking The Rules

When, how and why to break the rules. Advanced techniques such as bleeding text off the edge, odd color choices and fonts that purposely conflict for effect.

4

Kerning

Proper kerning explained. Known letter pairs that must be kerned closer. Common mistakes. When to break the rules and how.

9

The Good, The Bad & The Ugly

Several designs are discussed. Poor designs are analyzed and redesigned.The importance of remaining objective and honest with oneself. Using all previous skills learned, a design is created from scratch.

5

Font Modification & Alternates

How to use a font's alternates correctly and modify the letters manually when necessary. Mistakes to avoid.

10

Client Communication

What the client is trying to say. How to communicate your ideas to the client. Explaining design in logical terms. Tactics for getting them to see things your way.

1

Negative Space

The bullseye effect and how to draw the eye in using negative space. Avoiding of negative space traps and grouping elements together to create one cohesive idea.

2

Prioritizing Copy

Choosing the main idea of the message and directing the eye to read the message in the correct order. Examples of poor priority are given. Learn the 4 factors of text that directly affect priority.

3

Choosing The Correct Font

How to choose the correct font for the project. How to narrow down possible fonts to make a decision. Categorizing your fonts. How style effects priority of your message. How to discuss color choices with the client.

4

Kerning

Proper kerning explained. Known letter pairs that must be kerned closer. Common mistakes. When to break the rules and how.

5

Font Modification & Alternates

How to use a font's alternates correctly and modify the letters manually when necessary. Mistakes to avoid.

6

Using Clipart & Photos

Proper placement of clipart and photos is discussed. How to prevent a a graphic from dominating the design. Putting text over photos.

7

Choosing & Using Color

A discussion of how color affects the layout and priority. How to choose the correct colors. Color schemes that work and don't. How to discuss color choices with the client.

8

Breaking The Rules

When, how and why to break the rules. Advanced techniques such as bleeding text off the edge, odd color choices and fonts that purposely conflict for effect.

9

The Good, The Bad & The Ugly

Several designs are discussed. Poor designs are analyzed and redesigned.The importance of remaining objective and honest with oneself. Using all previous skills learned, a design is created from scratch.

10

Client Communication

What the client is trying to say. How to communicate your ideas to the client. Explaining design in logical terms. Tactics for getting them to see things your way.

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Course Features

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Video Tutorials

Every course features clear and concise, high quality video tutorials. Each video is designed to help you retain the information within, while complimenting the lesson assignments. Featuring real world examples.

Assignments & Quizzes

In addition to the in-depth videos, courses are comprehensive and contain multiple lessons, which include weekly assignments and routine quizzes punctuating the lessons.

One-on-One Interaction

Every course allows one-on-one time for video conferencing with the instructors. Instructors will use this time to answer any questions and can help guide the student through any course work if needed.

Certification

Upon course completion each student will receive a Certificate of Completion, certifying that they underwent the necessary requirements to complete and understand the course work assigned.

All Courses include

Video Tutorials

Every course features clear and concise, high quality video tutorials. Each video is designed to help you retain the information within, while complimenting the lesson assignments. Featuring real world examples.

verticaldivider_gray

Assignments & Quizzes

In addition to the in-depth videos, courses are comprehensive and contain multiple lessons, which include weekly assignments and routine quizzes punctuating the lessons.

verticaldivider_gray

One-on-One Interaction

Every course allows one-on-one time for video conferencing with the instructors. Instructors will use this time to answer any questions and can help guide the student through any course work if needed.

verticaldivider_gray

Certification

Upon course completion each student will receive a Certificate of Completion, certifying that they underwent the necessary requirements to complete and understand the course work assigned.

Interested in this course?

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